Mr. Baiyina is a 25-year management and media impresario, who has generated and budgeted millions in operations and advertising revenue. His experience in media management, sponsorship sales and marketing is vast. Starting his career in print with the family business, Varick was exposed to the advertising industry via three (3) family owned newspapers as a young teen in Rochester, NY and learned very early, the value of the advertising dollar. Fresh out of Syracuse / Howard University he worked as a major market media buyer for the ‘92 Clinton / Gore Presidential Campaign at Great American Media. Post victory, he launched into the field of advertising sales and worked for some of the world’s premiere artists, athletes, and companies, including; Dun and Bradstreet / Reuben H. Donnelley Corp., the founder of yellow pages, HTS (Home Team Sports), NBC Sports, Electronic billboard pioneer, NGN (Next Generation Network), and Six Flags Theme Park Media Networks.

In addition to those endeavors, Varick served as Sr. Account Manager and top sales generator for CBS Radio’s (Now Entercom) #1 ranked Washington DC area flagship station, WPGC 95.5. He’s also worked for Bonneville Corporations DC Radio Division, Clear Channel Radio (Now I-Heart Media), where he participated in launching both Jammin’ 99.5 and Hot 99.5, and most recently at Urban One (Radio One/ TV One / Digital One)… The world’s largest African American owned media company… Where he served as a Sr. Integrated Media Specialist for local, regional, and national corporate alliances. Mr. Baiyina is known as an innovator in the field of strategic partnerships, lifestyle products, marketing and event development, radio promotions, product and sponsorship placement, and creative services for companies targeting niche markets.

Currently, Mr. Baiyina serves as Principal for Xperience Live. He is instrumental in all major decision making and strategic planning for the company. He also plays lead on most event development, design, and tactical expansion. In addition, Varick serves on the Board of Directors for Rise and Shine Center for Media and Technology, Caribbean Blue Natural Spring Water and RHN – The Real Hip Hop Network… The world’s first 24-hour television network dedicated to exposing the positive impact of Hip Hop lifestyle and culture.

Mr. Baiyina is a proven management and media veteran. His unique experience and background has afforded him an incomparable outlook on strategically building niche businesses and major events.


Amir – PRESIDENT / CMO – Chief Marketing Officer

Amir I.V. Baiyina is both a scholarly entrepreneur and visionary artist striving to marry the science of business & the art of culture within our universe. Originating from the multicultural hub of Prince George’s County, MD, Amir’s fiery passion, diverse skill set, and professional enthusiasm have propelled many of his international experiences, lessons, and achievements.

At UPenn’s Wharton School of Business, Amir earned a Bachelor of Science in Economics — concentrating in Management, and specializing in Entrepreneurship & Innovation. He also earned a Minor in Africana Studies from the College of Arts & Sciences. Amir has sharpened his craft through various leadership experiences with the University of Pennsylvania’s Wharton School, Sean Combs’ Enterprises, PepsiCo’s NBA Partnership, & Shark Tank’s Scholly. Mr. Baiyina’s endeavors have provided amazing career opportunities in major cities such as Washington D.C., Philadelphia, New York City,   Los Angeles, San Francisco, and more.

At the 2018 NBA All-Star Weekend in Los Angeles, Amir led Mountain Dew brand activation’s featuring Kevin Hart, Russell Westbrook, Kyrie Irving (Uncle Drew), Joel Embiid, Kyle Kuzma, Ty Dolla Sign, Diddy, & more; his team’s efforts drove over 2 billion impressions as a result.

Also serving on the Board of Directors,  and as Vice President for Non-Profit innovator,  “Rise and Shine Center for Media and Technology”… Amir I.V. Baiyina leverages his background in academia, activism, athletics, & art to build new strategies, partnerships, and activation’s that ultimately elevate & empower global communities at Xperience Live Events & beyond.                                                


  Lisa – V.P. Social Media Content & Vendor Alliances

After over 20 years of mastering the art of retail management, store relocation, design and setup.                                     Lisa furthered her education, with a degree in Antiquities and Collectibles.                                         Now the current owner of “Evolution Estate Solutions”… She’s found a way to marry her passion for retail with helping both families and companies liquidate their heirlooms and goods in an efficient and equitable way. Xperience Live has now leveraged those  detail oriented assets to lead our social media charge and vendor partnerships.


Larry – V.P. Production & Booking

After 32 years with Dimensions Entertainment of Washington, DC (arguably one of the most influential minority owned concert promotions companies), Larry Flack stands a pioneer in the live entertainment industry. Flack has successfully executed nearly 500 shows worldwide including concerts, stage plays, music festivals, and tours.

Working with the world’s premiere booking agents and partnering with global talent in Jazz, R&B, Soul and Popular music, Flack has secured generations of music royalty including The Temptations, Aretha Franklin, Whitney Houston, Patti La Belle, Frankie Beverly and Maze, Jill Scott, New Edition, Anthony Hamilton, Musiq Soulchild, Luther Vandross, and more. He has been responsible for many of the most memorable live event experiences over the past three decades. His areas of expertise include production, stage management, talent management, booking and major event promotions.


Alannah – Director of Event Logistics

As a recent Division 1 Coach / Student – Athlete standout from Howard University… Alannah has proven teamwork  and leadership abilities. With a lifelong resume  of competitive sports, multiple championships, and (5) years as a Softball Coach… She has developed an uncanny ability to win.  As our new Director of Event Logistics, she’s already had a huge impact with our event management and efficiency.