VARICK BAIYINA

CEO OF XPERIENCE LIVE, LLC

Mr. Baiyina is a 25-year management and media impresario, who has generated and budgeted millions in operations and advertising revenue. His experience in media management, sponsorship sales and marketing is vast. Starting his career in print with the family business, Varick was exposed to the advertising industry via three (3) family owned newspapers as a young teen in Rochester, NY and learned very early, the value of the advertising dollar.

Fresh out of Syracuse / Howard University he worked as a major market media buyer for the ‘92 Clinton / Gore Presidential Campaign at Great American Media. Post victory, he launched into the field of advertising sales and worked for some of the world’s premiere artists, athletes, and companies, including; Dun and Bradstreet / Reuben H. Donnelly, the founder of yellow pages, HTS (Home Team Sports), NBC Sports, Electronic billboard pioneer, NGN (Next Generation Network), and Six Flags Theme Park Media Networks. In addition to those endeavors, Varick served as Sr. Integrated Media and Events Specialist and top sales generator for CBS radio’s #1 ranked Washington DC area flagship station, WPGC 95.5. He’s also worked for Bonneville Corporations DC Radio Division, Clear Channel Radio, where he participated in launching two (2) radio stations, as well as Urban One (Radio-One and TV One) where he served as a Sr. Integrated Media Specialist for local, regional, and national corporate alliances.

Mr. Baiyina is known as an innovator in the field of strategic partnerships, lifestyle products, marketing and events, radio promotions, product and sponsorship placement, and creative services for companies targeting niche markets. Currently, Mr. Baiyina serves as CEO for Xperience Live. He is instrumental in all major decision making and strategic planning for the company. He also plays lead on most event development, design, and tactical expansion. Top annual contracts include the City of Rochester, NY’s “Rochester Summer Soul Music Festival” (2017 – 2022), “Atlanta Fashion & Polo Classic” (from 2020), “Celebrez En Rose’ ” (Wash DC, Atlanta + Houston -from 2019)

In addition, Varick serves on the Board of Directors for Caribbean Blue Natural Spring Water and RHN – The Real Hip Hop Network… The world’s first 24-hour television network dedicated to exposing the positive side of Hip Hop lifestyle and culture. Mr. Baiyina is a proven management and media veteran. His unique experience and background has afforded him an incomparable outlook on strategically building niche businesses and major events.

ALANNAH BAIYINA

VP OF PROMOTIONS & EVENT LOGISTICS

Alannah Baiyina is a Howard University graduate with a background in human health, performance, and leisure. As a previous life and Division I Softball Athlete, Alannah has proven teamwork and leadership abilities through a resume of multiple championships through her competitive nature; she coached on many different playing levels ranging from Division I to age 7. As activity coordinators for both The Washington Nationals – Youth Baseball Academy and Prince George’s County – Maryland National Capitol Park and Planning Commission, Alannah has developed an uncanny ability to be creative and impeccably organized.

Alannah is the current Director of Promotions & Event Logistics for Xperience Live. Handling the day-to-day for the following has already had a huge impact on our event management and overall efficiency. Alannah has developed an uncanny ability to be creative and impeccably organized. Her duties include but are not limited to: Event idea development, mediating, and brainstorming sessions, Curate event timelines with key dates and tasks – Keeping the X-live team on track, Job fair organization, communication, and logistics, Help delegating key tasks to Xperience Live team members, RSSMF Community Block Party planning and partnerships, Soliciting additional high profile Job Fair partners/participants, Researching new festival management contract opportunities. Alannah’s creative energy and winning attitude are priceless.

Her ability to both evolve current programs and design new curriculums continue to contribute to the success of Xperience Live client projects and major events.

LISA M BAIYINA

VP OF SOCIAL MEDIA AND EVENT MANAGEMENT

As the Vice President of Social Media and Event Management at Xperience Live, Lisa oversees the strategic development, execution, and measurement of social media campaigns across all platforms. She also serves as the lead liaison for Event and Talent Hospitality. With over 20 years of experience in retail management, Lisa is passionate about helping people grow and evolve in all aspects of their lives. She has channeled her skills into entrepreneurship, operating two small businesses.

Lisa runs Evolution Estate Solutions, a full-service estate sales company specializing in individualized estate downsizing and moving sales to maximize profit and facilitate smooth transitions. Additionally, she is the founder of Tree of Lyfe Collection, a brand dedicated to spiritual enthusiasts, offering unique products and experiences that promote well-being and spiritual growth.

Lisa holds a degree in Antiquities and Collectibles and is furthering her education in Social Media and Digital Marketing. A creative at heart, she loves sharing her expertise with others. She also enjoys traveling and experiencing new cultures. One of her favorite quotes is from the poet Rumi: “Only from the Heart Can You Touch The Sky,” which she interprets as a call to connect deeply with oneself and share one’s knowledge to achieve greatness.

JIMMIE HIGHSMITH, JR.

CEO – XPERIENCE LIVE MUSIC GROUP

Urban Contemporary Musician

Jimmie Highsmith Jr., a native of Rochester, NY. Jimmie is a Grammy-nominated saxophonist known for his outstanding work in the smooth jazz genre. Throughout his impressive career, he has performed alongside Grammy Award winners like Najee, Alicia Keys, and Wynton Marsalis. 

With 11 top-selling smooth jazz albums to his name, including the Grammy-nominated “The Anthology of Sound,” Jimmie’s music has captivated audiences worldwide! 🎶

Jimmie is also a veteran martial artist with 41 years of practicing. He is trained in both Tae Kwondo and Aki Jujitsu. He currently holds the rank of Black Belt. 

Jimmie is also a proud US Veteran. He spent 10 years in the US Air Force, serving “1987 to 1997” for 21th Air Force. He worked in the fields of Logistics/Intelligence and left the Air Force with an Honorable Discharge as a decorated NCO holding the rank of Staff Sergeant.

With his new position at Xperience Live Music Group LLC 

Jimmie brings a wealth of knowledge in the areas of Business Management, Logistics, Professional Leadership, Outstanding understanding of both KPI’s and ROI, Customers Service Skills with a drive for absolute success.

NEAL DOWNING

DIRECTOR PROMOTIONS EXECUTION

TRACIE ISAAC

VP CORPORATE ALLIANCES & PARTNERSHIPS

MAURICE WALKER

TRANSPORTATION DIRECTOR

GENNARD HINDS

DIRECTOR OF ARTIST COORDINATION

MANCEE THOMPSON

DIRECTOR REGIONAL PROMOTIONS

DANA BRATCHER

DIRECTOR OF MUSIC & ARTIST PRODUCTION

RUDY DAVIS

DJ / CONCERT PRODUCER