VARICK BAIYINA
CEO
Mr. Baiyina is a 25-year management and media impresario, who has generated and budgeted millions in operations and advertising revenue. His experience in media management, sponsorship sales and marketing is vast. Starting his career in print with the family business, Varick was exposed to the advertising industry via three (3) family owned newspapers as a young teen in Rochester, NY and learned very early, the value of the advertising dollar. Fresh out of Syracuse / Howard University he worked as a major market media buyer for the ‘92 Clinton / Gore Presidential Campaign at Great American Media. Post victory, he launched into the field of advertising sales and worked for some of the world’s premiere artists, athletes, and companies, including; Dun and Bradstreet / Reuben H. Donnelly, the founder of yellow pages, HTS (Home Team Sports), NBC Sports, Electronic billboard pioneer, NGN (Next Generation Network), and Six Flags Theme Park Media Networks. In addition to those endeavors, Varick served as Sr. Integrated Media and Events Specialist and top sales generator for CBS radio’s #1 ranked Washington DC area flagship station, WPGC 95.5. He’s also worked for Bonneville Corporations DC Radio Division, Clear Channel Radio, where he participated in launching two (2) radio stations, as well as Urban One (Radio-One and TV One) where he served as a Sr. Integrated Media Specialist for local, regional, and national corporate alliances. Mr. Baiyina is known as an innovator in the field of strategic partnerships, lifestyle products, marketing and events, radio promotions, product and sponsorship placement, and creative services for companies targeting niche markets. Currently, Mr. Baiyina serves as CEO for Xperience Live. He is instrumental in all major decision making and strategic planning for the company. He also plays lead on most event development, design, and tactical expansion. Top annual contracts include the City of Rochester, NY’s “Rochester Summer Soul Music Festival” (2017 – 2022), “Atlanta Fashion & Polo Classic” (from 2020), “Celebrez En Rose’ ” (Wash DC, Atlanta + Houston -from 2019) In addition, Varick serves on the Board of Directors for Caribbean Blue Natural Spring Water and RHN – The Real Hip Hop Network… The world’s first 24-hour television network dedicated to exposing the positive side of Hip Hop lifestyle and culture. Mr. Baiyina is a proven management and media veteran. His unique experience and background has afforded him an incomparable outlook on strategically building niche businesses and major events.
LISA BAIYINA
VP OF SOCIAL MEDIA AND EVENT MANAGEMENT
As V.P of Social Media and Event Management Lisa is responsible for the strategic development, execution, and measurement of social media campaigns across all platforms at Xperience Live, while also being lead liaison with Event and Talent Hospitality. With over 20 plus years of experience in retail management, Lisa has a passion for helping people grow and evolve in all areas of their life. She put the skills acquired over the years into entrepreneurship and operates two small businesses. Evolution Estate Solutions is a full service estate sales company that specializes in conducting estate downsizing and moving sales with the ultimate goal of customizing individual plans to maximize profit and help individuals move forward one step at a time. Lisa holds a degree in Antiquities and Collectibles and is continuing her education in Social Media and Digital Marketing. She is a creator by design and loves to share the knowledge she has acquired with others. Lisa also enjoys traveling the world, and experiencing new cultures and lands first hand. One of her favorite quotes is from the poet Rumi: “Only from the Heart Can You Touch The Sky” which some interpret to mean that you should connect with who you are and unleash what you know to reach the depth of your greatness.
ALANNAH BAIYINA
VP OF PROMOTIONS & EVENT LOGISTICS
Alannah Baiyina is a Howard University graduate with a background in human health, performance, and leisure. As a previous life and Division I Softball Athlete, Alannah has proven teamwork and leadership abilities through a resume of multiple championships through her competitive nature; she coached on many different playing levels ranging from Division I to age 7. As activity coordinators for both The Washington Nationals – Youth Baseball Academy and Prince George’s County – Maryland National Capitol Park and Planning Commission, Alannah has developed an uncanny ability to be creative and impeccably organized. Alannah is the current Director of Promotions & Event Logistics for Xperience Live. Handling the day-to-day for the following has already had a huge impact on our event management and overall efficiency. Alannah has developed an uncanny ability to be creative and impeccably organized. Her duties include but are not limited to: Event idea development, mediating, and brainstorming sessions, Curate event timelines with key dates and tasks – Keeping the X-live team on track, Job fair organization, communication, and logistics, Help delegating key tasks to Xperience Live team members, RSSMF Community Block Party planning and partnerships, Soliciting additional high profile Job Fair partners/participants, Researching new festival management contract opportunities. Alannah’s creative energy and winning attitude are priceless. Her ability to both evolve current programs and design new curriculums continue to contribute to the success of Xperience Live client projects and major events.